Woodford Reserve New Presenting Sponsor Of Kentucky Derby

LOUISVILLE, Ky. -- The Kentucky Derby has a new presenting sponsor.

The race will now be known as The Kentucky Derby presented by Woodford Reserve as part of a new five year agreement between Churchill Downs and Brown-Forman.

Brown-Forman replaces Yum! Brands which asked Churchill Downs if they could get out of the sponsorship early to refocus their marketing efforts. 

Brown-Forman officials say they are still finalizing their marketing plans for the sponsorship.

Terms of the deal were not released.

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