UofL, adidas Sign 10-Year, $160 Million Partnership

LOUISVILLE, Ky. -- A new ten year deal makes U of L the flagship program for adidas.

The school has inked a ten year partnership worth $160 million that will provide apparel and more for all 23 sports at the school.

Louisville Athletic Director Tom Jurich says the deal, which took 18 months to work out, is designed to benefit the student athlete first.

Adidas is also sponsoring the Three Stripe Zone in new north end zone area at Papa John's Cardinal Stadium.

Jurich says the deal will be "innovative" and won't be limited to just shoes and uniforms.

With this deal, U of L is now the top university outfitted by adidas.

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