U Of L Brings Dunking Cardinal To KFC Yum! Center

LOUISVILLE, Ky. – U of L is bringing a fan-favorite logo back to the hardwood.

U of L Athletics Director Vince Tyra announced the Dunking Cardinal logo will now be at center court at the KFC Yum! Center.

“No other Louisville logo elicits more affinity across all generations of our fan base than our Dunking Cardinal,” said Tyra. “After a lot of thought and consideration, we determined that showcasing that was something that would really resonate with our fan base. We are excited about both the men’s and women’s upcoming seasons and can’t wait for our fans to see their new court.”

Slight updates were made the the Dunking Cardinal mark for clear brand recognition on broadcast television, while retaining the vintage appeal.

The baseline “Louisville” font pays homage to the iconic scorer’s table signage at Freedom Hall, while the tone-on-tone fleur de lis that appear in the corners of each baseline pay tribute to Louisville’s city flag.

Work will begin on the new floor in mid-August and will be completed prior to the start of the men’s and women’s 2019-20 seasons.

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