LOUISVILLE, Ky. -- UPS is trading its signature brown for rose red.
The shipping giant will move 89 million flowers by the time Valentine's Day ends along with thousands of teddy bears and candy boxes.
UPS says they've added 34 flights to help move the flowers from South America, getting them from the farms to their final destination in 24 to 48 hours.
UPS Spokeswoman Michelle Polk says the volume for this Valentine's Day is in line with what they saw in 2016.